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InfiGifts
Case Study
Enhancing the Player Experience with InfiGifts
Prairie Flower Casino Streamlines Gifting with CasinoTrac Integration
Prairie Flower Casino, located in Carter Lake, Iowa
just minutes from downtown Omaha’s Old Market,
features over 600 slot machines, a variety of
progressive games, and live/electronic table games
including blackjack, roulette, poker, and craps. The
property also offers sports betting through kiosks,
catering to both local players and regional visitors.
Behind the scenes, Prairie Flower operates on a robust
gaming system powered by CasinoTrac, including the
core management system and KioskTrac player kiosks,
ensuring a seamless experience for both guests and
staff.
Problem: Limited Resources and Logistical Challenges
While Prairie Flower Casino wanted to engage
players with a gifting program, several operational
challenges stood in the way:
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Limited staffing and resources to manage the complexities of a traditional gifting program.
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Restricted on-property storage capacity for hosting large-scale gifting events.
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Planning challenges as gift products had to be purchased at least three months prior to each event.
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Financial risk of bulk orders, as the property didn’t want to commit to purchasing large quantities of gift
products without certainty that all items would be claimed. -
Limited gift variety for players, making it difficult to deliver a compelling, customizable player experience that meets diverse preferences.
Solution: InfiGifts for CasinoTrac
Prairie Flower Casino chose InfiGifts for CasinoTrac as the clear solution to provide a smooth and engaging digital gifting experience.
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Players redeem gifts at the KioskTrac kiosk without waiting in line.
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Gifts are shipped directly to players’ homes, eliminating on-site storage and logistics.
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No bulk purchasing is required — the casino only pays for redeemed items.
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Players enjoy choice and flexibility, selecting from a wide range of categories such as electronics, home
and kitchen, health and wellness, and more.
Impact: Higher Redemptions,
Increased Efficiency, Added Program
Value
In the first month of operation, player redemptions exceeded projections by 23%. InfiGifts was able to seamlessly scale to handle the increased claim volume without issue.
The program has delivered meaningful benefits for both operations and player engagement:
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Operational efficiency — No storage, staffing, or delivery logistics required.
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Financial flexibility — Only redeemed items are charged, avoiding unnecessary purchases and costly returns.
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Improved ROI — Players choose from multiple gifts, increasing satisfaction and driving additional visits.
In addition to delivering on the monthly gifting program, InfiGifts also enabled Prairie Flower Casino to elevate its VIP experience by offering higher-end rewards
tailored specifically for the property’s top-tier guests. This delivered extra value to the casino’s Players Club program.
Conclusion
By partnering with InfiGifts and leveraging the CasinoTrac integration, Prairie Flower Casino transformed its gifting strategy into a modern, efficient, and player-centric program. The result is a streamlined
operational process, a more engaging loyalty experience, and stronger ROI — setting Prairie Flower apart as an innovator in player rewards.
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